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Monterey County Business Council
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Client Vicky Garcia-Moya came to the Cal Coastal SBDC in August 2019 for help with business accounting, budgeting, capital access, eCommerce and exporting assistance. The business was planning to shift its focus from wholesale only to include some direct-to-consumer channels.
In 2019 and 2020, the SBDC helped the client consider accounting options, including her attendance of a QuickBooks class. Client ultimately hired a bookkeeper. Client also worked with SBDC Agriculture and Marketing consultants for help in planning to shift her sales from all wholesale to some direct-to-consumer market channels, resulting in obtaining needed permits & licensing, developing a marketing plan and learning how to use business financial information to help with decision-making, including pricing of new products. Consultants continue to assist the client with packaging of new products she plans to sell retail. The SBDC also assisted client with instruction (webinars, 1:1 and email guidance) on accessing available COVID relief funding and a Value- Added Producers Grant, resulting in obtaining 2 grants.
Monterey County Business Council
ASBDC Accredited Member seal
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.